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Dheeran Chinnamalai Nagar, Vennamalai, Karur, Tamil Nadu 639006, India

B.B.A

Department of Business Administration

About
Department of Business Administration

The Department of Business Administration is committed to providing high-quality education in the field of management and business studies. Established with the aim of developing competent business professionals, the department offers a well-structured curriculum that integrates theoretical knowledge with practical exposure to meet the dynamic needs of the global business environment.The department focuses on imparting holistic management education through interdisciplinary learning, case-based pedagogy, industry interaction, internships, and project-based assessments. It promotes ethical leadership, entrepreneurship, innovation, and lifelong learning

Vision:

To emerge as a premier Business Administration Department, fostering innovation, entrepreneurship, and inclusive growth, while nurturing future leaders who can drive sustainable development and contribute to the nation’s economic prosperity.

Mission:
    • To emerge as a premier Business Administration Department, fostering innovation, entrepreneurship, and inclusive growth, while nurturing future leaders who can drive sustainable development and contribute to the nation’s economic prosperity.

Objectives:

✔ To impart foundational and advanced knowledge in business and management.

✔ To develop critical thinking, analytical, and decision-making skills.

✔ To promote ethical values and corporate responsibility among students.

✔ To enhance employability through industry interaction, internships, and skill development

✔ To develop entrepreneurial skills and promote start-up culture.

✔ To build competencies in leadership, teamwork, and effective communication

Department Staffs:

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Mrs.M.Suganthi

MBM., M.Phil., PGDCA

Head of the Department

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Mrs.K.Rajeshwari

M.Com., M.Phil., B.Ed.

Assistant Professor

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Dr.A.Sakthivel

M.COM., M.B.A., M.Phil., Ph.D.

Assistant Professor

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Mrs.A.Durgadevi

BCA., MBA

Assistant Professor

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Mrs.S.Manipriya

B.Tech., M.B.A.

Assistant Professor

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Mrs.N.Pradeepa

BSc., MBA

Assistant Professor

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Mr.N.Boopathi

BCA., MBA

Assistant Professor

B.B.A

Course Details

Duration

BBA is typically a three-year undergraduate program.

Curriculum

Core Business Subjects

Principles of Management

Basics of organizational management.

Business Communication

Effective communication skills in a business context.

Marketing Management

Fundamentals of marketing strategies and principles.

Financial Accounting

Basics of accounting and financial reporting. Human Resource Management: Principles of HR and organizational behavior.

Specializations

Depending on the university, students may choose specializations such as finance, marketing, human resources, entrepreneurship, etc.

Internship/Project Work

Many programs include internships, projects, or practical training to provide real-world experience.

Elective Courses

Depending on the institution, students may have the option to choose elective courses based on their interests.

Business Ethics and Law

Understanding legal and ethical considerations in business.

Entrepreneurship and Innovation

Basics of starting and managing a business.

Business Analytics

Introduction to data analysis for business decision-making.

Strategic Management

Planning and implementing strategies for business success.

Career Opportunities

Management Trainee

Entry-level positions in various management roles.

Marketing Executive

Planning and implementing marketing strategies.

Human Resources Coordinator

Assisting in HR functions such as recruitment and employee relations.

Financial Analyst

Analyzing financial data and trends.

Sales Representative

Selling products or services to clients.

Operations Manager

Overseeing day-to-day business operations.

Entrepreneur

Starting and managing one’s own business.

Business Consultant

Providing advice on business strategies and efficiency.

Financial Planner

Assisting individuals in financial planning.

Supply Chain Manager

Managing the logistics and supply chain processes.

Event Manager

Planning and organizing corporate events.

Data Analyst

Analyzing and interpreting data for business decision-making.

Retail Manager

Managing operations in retail businesses.

Corporate Trainer

Conducting training programs for corporate employees.

International Business Specialist

Dealing with international business transactions.

Public Relations Executive

Managing communication between organizations and the public.

Project Manager

Overseeing and managing business projects.

Department Staffs:

Mrs.M.Suganthi

Head of the Department

Mrs.K.Rajeshwari

Assistant Professor

Dr.A.Sakthivel

Assistant Professor

Mrs.A.Durgadevi

Assistant Professor

Mrs.S.Manipriya

Assistant Professor

Mrs.N.Pradeepa

Assistant Professor

Mr.N.Boopathi

Assistant Professor